Digipak final

Editing process: Colour correction

For our video, we decided to go for two different time scenes, past and present. For the past scenes we went for a black and white theme in oder for the audience to be aware of the change. Here are some examples:

Here are some examples of the present scenes.

Without this use of colour correction I dont feel as though the audience would have been able to understand the video and it would have been much harder to get our concept across.

Youtube views

Within a very short period, only a few days, our video had received 4888 views. The video had been viewed in a number of different countries and mainly by individuals both female and males aged 13-24. This is the audience we targeted and we are pleased that the video is spreading fairly rapidly.

Back cover

This is the back cover for my album cover. Througout the whole album I chose to follow the theme of hearts, and the colours grey, blue and pink. I used the shot from my video of the two silhouettes, this was ideal as it represents the two figures coming together. It also allowed me to put the tracklist inbetween them, which I felt was effective.
Througout the album, the layouts are farely simple which from my research of album covers I felt was very common. For RnB covers the images arent very comical they tend to be quite plain, this i feel goes with the majority of mellow music u find in these albums. By using shots from the actual video creates enigma and will make the audience want to watch it.

Logo

This is the logo for our group. We kept it simple, the letters SJA stand for our initials.

Digipak draft

This is the final copy of my digipak, I follow

Evaluation - Q1: in what ways does your media product use, develop, challenge forms and conventions of real media products.

For our music video we used an original song that was produced by tears carlio and ms sarra. As we based our media product on the genre of RnB, we had to follow codes and conventions of real media products. Througout our music video we tried very hard to ensure the mise-en-scene was carefully analysed in order to shadow the most commonly used lighting, costume and props of similar media products.
The lighting we used for our music video differed depending on the different parts, but in general there werent many bright, outrageous colours or tonnes used. The reason we chose to keep the colouring fairly simple was because we felt they needed to go with the tone and mood of the song, which was mellow and was meant to give off a sad ore. Most of our filming was done outdoors which meant we had natural sunlight, this looked very good and also meant we didnt have to use artificial lights. For some parts of out video, for example the bedroom scenes, Tears carlio's scene and the opening and closing scene we used a blue screen which meant we had to use artificial lighting. This was effective as it allowed us to spotlight what was important, and allowed us to use different colours and effects.
In terms of costume once again we didnt want to use anything to extravegant, however Ms Sarra wore trendy outfits that werent to loud but portrayed a sense of class and youth. In most RnB videos they tend to show alot of skin and girls generally wear minimal clothing. Andrew Goodwin's theory is that this shows the voyeuristic treatment of the female body, however as our target audience is quite young and we are quite young ourselves we chose to go againt this typical convention. Tears Carlio however looked quite typical of what is found in RnB videos in terms of males. He wore designer clothing and had a number of tattoo's and also had lots of jewellery on, he followed the typical codes and conventions.