Evaluation - Q1: in what ways does your media product use, develop, challenge forms and conventions of real media products.

For our music video we used an original song that was produced by tears carlio and ms sarra. As we based our media product on the genre of RnB, we had to follow codes and conventions of real media products. Througout our music video we tried very hard to ensure the mise-en-scene was carefully analysed in order to shadow the most commonly used lighting, costume and props of similar media products.
The lighting we used for our music video differed depending on the different parts, but in general there werent many bright, outrageous colours or tonnes used. The reason we chose to keep the colouring fairly simple was because we felt they needed to go with the tone and mood of the song, which was mellow and was meant to give off a sad ore. Most of our filming was done outdoors which meant we had natural sunlight, this looked very good and also meant we didnt have to use artificial lights. For some parts of out video, for example the bedroom scenes, Tears carlio's scene and the opening and closing scene we used a blue screen which meant we had to use artificial lighting. This was effective as it allowed us to spotlight what was important, and allowed us to use different colours and effects.
In terms of costume once again we didnt want to use anything to extravegant, however Ms Sarra wore trendy outfits that werent to loud but portrayed a sense of class and youth. In most RnB videos they tend to show alot of skin and girls generally wear minimal clothing. Andrew Goodwin's theory is that this shows the voyeuristic treatment of the female body, however as our target audience is quite young and we are quite young ourselves we chose to go againt this typical convention. Tears Carlio however looked quite typical of what is found in RnB videos in terms of males. He wore designer clothing and had a number of tattoo's and also had lots of jewellery on, he followed the typical codes and conventions.

Evaluation: Q3: What have you learned from your audience feedback?

For our audience feedback I went around and interviewed six people after showing them our video. The feedback we recieved differed from each person however a couple of the people we interviewed said they had no criticisms. Some of the critisms we did recieve however were that the editing could be a bit more to the beat and the story could be slightly clearer.
As I was the camera lady I was very intrugued to see what I could have improved whilst filming. The response from the audience in terms of the video were positive but I quickly learnt that if we had booked out equipment in advance (e.g HD cameras and a tripod) the video would have looked much better.
In conclusion to the audience feedback, we believe that our video fitted well with the genre and the editing techniques used also reflected a positive image. However, we could have made major changes that maybe would attract a wider audience. We could have expanded the performance and shot in more locations and gathered together more connotations and denotations, we could have also planned the shooting better and allowed more time to film errors.

First Time Music Video Final Draft

This is the final drsft of our music video. After 4 drafts we were finally satisfied with this one. Hope you enjoy watching it :)

Story Board (hand written)

Lyrics book

Digipak first draft

Symbolism of rihanna

Rihanna is well known for being a strong independent woman. Although she has been seen as vulnerable during the period she got beaten up by Chris Brown her ex boyfriend

  

Call sheet

Jyoti Phull- Camera person
07909332051
jyotiphull@hotmail.com

Sarra Webb- Director
07947115717
sarraA2media@hotmail.co.uk

Alana Stephenson- Editor
07388194341
AlanaStephenson@hotmail.co.uk

Ryan- Actor
07956126943
ryan_6@gmail.com

Moodboard

Mood Board

Risk assessment

Potential Hazard	Whom the hazard concerns?	What was the risk?	How serious was the risk (1-5)?	What could be done to prevent the risk?
Putting people in danger	The public	When throwing the paper off of the bridge onto the road.	4	In order to prevent the risk we ensured that instead of throwing the paper into the road, we threw it to the side
Weather	The equipment and actors	The equipment could have got damaged due to the rain. In regards to the actors they could of got ill from standing in the rain.	4	We ensured equipment was covered up whilst filming in the rain. To prevent actors from getting ill we filmed as quickly as possible.
Lighting	Actors and the group members.	Lights got very hot and would have burnt someone if they touched them.	3	We had to wait a while before equipment could be put away and the director had to ensure actors stayed away from the lights.
Wires	Everyone participating	In order to get certain images e.g.  the silhouettes, lots of lighting was needed but the main lights were turned off	3	We had to make sure no one walked around too much and after filming each part the lights had to be immediately turned on

Star analysis- Rihanna

Rihanna was born in February 1988, she is a Barbadian RnB recording artist. Rihanna moved to America at the age of 16 to pursue her career, subsequently she signed a contract with Def Jam records. As a young artist selling over 20million albums and 60million singles, she is one of the best selling artists of all time.

Rihanna's image is a big part of who she is, and as an artist she has a large input within the fashion world, for example in Topshop they sell her clothes range. Rihanna has a few very distinctive looks, her red hair is a very distinctive look and one which encouraged many people to change their hair.

The look that Rihanna has changes according to her music, in her first album her look was very innocent and was so for a fairly long period of time, her third album Good Girl Gone Bad encouraged her to take on a more grunger look and she dressed in lots of black with very short hair.

Symbolism

Rihanna is well known for being a strong independent woman. Although she has been seen as vulnerable during the period she got beaten up by Chris Brown her ex boyfriend.

Rihanna- One of her most popular songs

Animatics

First Time- lyrics

Verse 1:

Boy you, yeh your so hard to read but I adore you,

There’s something in them eyes that makes me want you,

But you’re so hard to read I can’t explore you

Yeh you, yeh you

Verse 2:

Boy you, you didn’t understand that I don’t want this,

Coz one day you’re my man, one day I’m his miss,

Then next thing you know not even one kiss,

I’ve had enough of this

Chorus: x 2

That first time when our eyes met yeh,

It was so damn strong it left me thinking,

Oh now your, your mine different feelings boy,

I’m in love with you, but is this loving true?              

Hook:

Look, now I know that it’s hard

But now that we’ve come this far,

Forget about the past,

Let’s move on go-fast,

If it was meant then it would definitely be,

Lets just wait and see,

You know about the lifestyle,

And you know that the life’s wild,

It’s crazy,

I don’t know if I could make you my lady coz,

I don’t wanna hurt my baby,

But you got me thinking maybe,

That we could,

And I don’t think we should,

Coz that’s too much drama,

And I already know about karma,

Even though I got a wife,

I might be at yours by the end of the night,

I guess this is something that we both can’t fight,

I know that its wrong but it feels so right,

Alie?

Chorus: x 1

That first time, when our eyes met yeh,

It was so damn strong it left me thinking,

Oh now your mine, different feelings boy,

I’m in love with you, but is this loving true?

Bridge:

(I can’t sleep…Easily…You and me… We can’t we can’t be…

I can’t sleep…Easily…You and me… We can’t we can’t be…)

I can’t sleep easily,

And I don’t know what to do about us,

You made it hard, you took my heart,

Boy…

Look what you did to us,

Look what you did, look what you did,

Boy…


The lyrics for our song First time were written by our group member Sarra. The song has a lot of meaning and we felt it would suitable for us too relate too it being young teenage girls. The main concept of the song is to do with girl who has been hurt by love, which is something people amongst our age group can relate to very well. Our target audience is teenagers between the age of 15-21. The song could be used to comfort someone or can be used to comfort someone going through a similar situation. 

Audience research

Which genre of music interests you?
R&B- 5
Rock-1
Classical-0
Rap-3
Other-1

How important is the music video for a song?
Not important-0
Fairly important-2
Important-2
Very important-6

How old are you?
10-14-2
15-20-5
21-25-2
25 plus-1

What gender are you?
Male- 4
Female-6

Whilst watching an R&B video what do you feel is most important?
Narrative-4
Special effects-2
Concept- 4

Do you feel that it is vital for the lyrics and the video to correspond?
Yes-5
No-2
Doesn't matter-3